{"product_id":"the-shag-beach-paste-50g","title":"The Shag Beach Paste 50g","description":"\u003cp data-start=\"93\" data-end=\"531\"\u003eThe Shag Beach Paste 50 g by Evo is your go-to styling wax for achieving that laid-back, wind-blown, beachy finish. Whether your hair is straight, wavy, or curly, this lightweight paste helps you create textured movement and body while maintaining a naturally matte look. Say goodbye to stiffness—the Shag delivers that perfect “just stepped off the sand” style with playful separation and lift.\u003c\/p\u003e\n\u003cp data-start=\"533\" data-end=\"902\"\u003e✨ \u003cstrong data-start=\"535\" data-end=\"572\"\u003eNatural Definition with Soft Hold\u003c\/strong\u003e\u003cbr data-start=\"572\" data-end=\"575\"\u003eThis paste builds soft structure without locking hair into a rigid style. It sculpts and defines, enhances separation, and delivers volume where it matters—all while keeping hair touchable and flexible. The matte finish gives your look depth and contrast, letting your texture do the talking without unnecessary shine or gloss.\u003c\/p\u003e\n\u003cp data-start=\"904\" data-end=\"1349\"\u003e💧 \u003cstrong data-start=\"907\" data-end=\"946\"\u003eOil-Absorbing, Conditioning Formula\u003c\/strong\u003e\u003cbr data-start=\"946\" data-end=\"949\"\u003eInfused with \u003cstrong data-start=\"962\" data-end=\"977\"\u003ekaolin clay\u003c\/strong\u003e, The Shag helps absorb excess oil and extend the life of your style. \u003cstrong data-start=\"1047\" data-end=\"1058\"\u003eZeolite\u003c\/strong\u003e works to purify and refresh strands between washes. Meanwhile, \u003cstrong data-start=\"1122\" data-end=\"1137\"\u003ecoconut oil\u003c\/strong\u003e gently conditions hair, combats frizz, and ensures your locks remain smooth and nourished. It’s vegan and free of sulfates, parabens, and gluten—designed to work with all hair types without weighing them down.\u003c\/p\u003e\n\u003cp data-start=\"1351\" data-end=\"1743\"\u003e💇 \u003cstrong data-start=\"1354\" data-end=\"1385\"\u003ePro Styling in Compact Size\u003c\/strong\u003e\u003cbr data-start=\"1385\" data-end=\"1388\"\u003eThe 50 g format makes this paste ideal for your kit or travel bag. Warm a small amount between your palms and apply to damp or dry hair. Use on mid-lengths to ends for texture or on roots for lift. Scrunch, twist, or rake through strands to form natural waves or definition. You can also layer it under sprays or mousses for enhanced dimension and hold.\u003c\/p\u003e\n\u003cp data-start=\"1745\" data-end=\"2235\"\u003e📌 \u003cstrong data-start=\"1748\" data-end=\"1767\"\u003eSpecifications:\u003c\/strong\u003e\u003cbr data-start=\"1767\" data-end=\"1770\"\u003e✅ Size: 50 g\u003cbr data-start=\"1782\" data-end=\"1785\"\u003e✅ Texture: Cream-to-paste wax, workable \u0026amp; pliable\u003cbr data-start=\"1834\" data-end=\"1837\"\u003e✅ Finish: Matte, soft, natural texture\u003cbr data-start=\"1875\" data-end=\"1878\"\u003e✅ Formula: Vegan, cruelty-free, no sulfates, parabens, or gluten\u003cbr data-start=\"1942\" data-end=\"1945\" data-is-only-node=\"\"\u003e✅ Key Actives: Kaolin clay, zeolite, coconut oil\u003cbr data-start=\"1993\" data-end=\"1996\"\u003e✅ Function: Adds texture, volume, lift; controls oil \u0026amp; frizz\u003cbr data-start=\"2056\" data-end=\"2059\"\u003e✅ Suitable For: All hair types — straight, wavy, curly\u003cbr data-start=\"2113\" data-end=\"2116\"\u003e✅ Application: Warm in hands → apply to hair → sculpt \u0026amp; style\u003cbr data-start=\"2177\" data-end=\"2180\"\u003e✅ Ideal For: Beachy waves, textured styles, root lift\u003c\/p\u003e","brand":"EVO","offers":[{"title":"Default Title","offer_id":46976807600348,"sku":null,"price":37.76,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/0588\/7452\/files\/imgi_178_39908_evo_the-shag-beach-paste_50g_1_frontjpg.jpg?v=1759167113","url":"https:\/\/studioahairco.ca\/products\/the-shag-beach-paste-50g","provider":"STUDIO A HAIR CO","version":"1.0","type":"link"}